I was lucky to see Jeremiah’s tweet on Twitter mentioning social media measurement webinar. He was joined by Glenn Fannick of Dow Jones. I joined just about when slide was on distributed marketing. His key takeway point -
“Campaigns are happening off your servers, so you cannot easily measure”
He talked about new attributes […]

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For whatever reasons, we tend to think of interoperability and data portability as noble pursuits. We all have good intentions for making a case for it. Heck I personally would like to own my data and would like to exercise my freedom. Question is at what cost? There is definitely a cost to […]

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I guess, it’s a lot easier to complain about something. That’s why I didn’t use this headline - “10 things I love about social email”. I love the simplicity of email, Gmail is great for most of my needs. Though it doesn’t allow me to engage with my friends on the social network destinations.
Time […]

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Oh how we ever lived without Seth Godin’s daily reminders. Things have changed and building successful models for marketing messages are now like daily trip to 24 Hour Fitness center. You have to do this everyday.
I will add one point to Seth’s CLELR ( anybody with less lousy acronym which can […]

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With all due respect to Mark Twain, I took small liberty in making his famous quote relevant for this blog. His original statement was a small respect he granted to the press - Never get in a fight with someone who buys ink by the barrell.
This Monday morning I thought I will […]

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We are thrilled to launch a new service which allows users to send status updates to Twitter from their existing email account.
At MessageDance, we believe email is the most easy-to-use, widely-adopted and under-utilized tool for the social media engagement. Twitter support extends our lead in providing email broadcast capability to popular social media […]

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Fragmentation is the keyword when it comes to social media discussion. Apparently all nodes are diverging. Creation of content, distribution and all the way to consumption, all possible points are diverging. We all know how blogs, wikis, and twitter/sms have forever changed the content creation dynamics. Now industry is asking the inevitable “what’s next” […]

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Social email is the email you share with your friends in an open online destination. Your friends get your email where-ever they might be enjoying their online experience. It could be MySpace profile or Facebook application.
As a designer, question for us is to figure out the right time/day consumption pattern around our  email. If we […]

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Big story of the day was the announcement by Data Portability Group that key individuals from Google, Facebook and Plaxo have joined the initiative. If you are new to DPG, here is the quick summary of their mission:

Our Philosophy: As users, our identity, photos, videos and other forms of personal data should be discoverable by, […]

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