Entries Tagged as 'Social Media'

Blogging is now mainstream. What’s next?

May 29th, 2008 · No Comments

Stephen Baker and Heather Green has a great overview on the evolution of blogging. Read that to get a historical overview of bottom-up publishing revolution.
Blogging has influenced many power structures - be it mainstream media, entertainment industry or research based business. By enabling easy publishing and non-intrusive (RSS) reading model, it created classic […]

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Tags: Email · Message Format · Social Media · blogging

Anywhere-To-Anywhere Social Interaction, Still A Social Network?

April 2nd, 2008 · 1 Comment

How long we stick to a specific terminology to define what’s existing and what’s emergent is a challenge. Take the case of Social Networks. This term is as specific as your neighborhood and as vague as your religious affiliations. Actionable definition of social network is better understood in a larger context. Website can be a […]

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Tags: Data Portability · Experience Graph · Interoperability · MessageDance · Open Social · Social Media

From social intent to social ads

February 12th, 2008 · No Comments

This blog post is just to seed some ideas out there.
Idea is to explore how Google search rank along with Google AdWords give valuable trend information. Idea of reaching out to customers and users is nothing new, it’s been going on since man started selling. Thanks to internet, we have more efficient window to analyze […]

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Tags: Google · News · Social Media

Brave new advertising world, Add Pepsi as your friend

February 11th, 2008 · 2 Comments

We know social computing has thrown a monkey wrench in the world of traditional advertising. How deep and disruptive it’s going to be, we haven’t fully estimated that. Social Ad will have big cultural impact. It will be creepy as well (if privacy concerns or lack of lack of concerns are not properly understood - […]

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Tags: Experience Graph · MessageDance · News · Social Media

Note to marketers: go cheap, go social

February 6th, 2008 · No Comments

When macro picture changes ( we are in recession, apparently!) we tend to zoom-in and re-evaluate our market. Lately R-word is coming up a lot. Marc Andreeson silenced lot of naysayers with a very positive  post on recent events.
Today Josh Bernoff, social computing analyst at Forrester, has made a convincing case on why social  apps […]

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Tags: Forrester · Social Media

Add Distribution to Create -> Launch -> Edit -> Launch -> Repeat

January 22nd, 2008 · No Comments

Oh how we ever lived without Seth Godin’s daily reminders. Things have changed and building successful models for marketing messages are now like daily trip to 24 Hour Fitness center. You have to do this everyday.
I will add one point to Seth’s CLELR ( anybody with less lousy acronym which can […]

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Tags: MessageDance · Social Media

Social media trends and aligning to address the market gap

January 14th, 2008 · 2 Comments

Fragmentation is the keyword when it comes to social media discussion. Apparently all nodes are diverging. Creation of content, distribution and all the way to consumption, all possible points are diverging. We all know how blogs, wikis, and twitter/sms have forever changed the content creation dynamics. Now industry is asking the inevitable “what’s next” […]

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Tags: MessageDance · Social Media

When is the right time to read your social email?

January 11th, 2008 · No Comments

Social email is the email you share with your friends in an open online destination. Your friends get your email where-ever they might be enjoying their online experience. It could be MySpace profile or Facebook application.
As a designer, question for us is to figure out the right time/day consumption pattern around our  email. If we […]

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Tags: Analytics · Email · MessageDance · Social Media · SocialEmail

Data portability is key element in message portability

January 8th, 2008 · No Comments

Big story of the day was the announcement by Data Portability Group that key individuals from Google, Facebook and Plaxo have joined the initiative. If you are new to DPG, here is the quick summary of their mission:

Our Philosophy: As users, our identity, photos, videos and other forms of personal data should be discoverable by, […]

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Tags: Data Portability · Facebook · Google · MessageDance · Plaxo · Social Media

MessageDance now for MySpace, Xanga, LiVEJOURNAL and Blogger

December 29th, 2007 · No Comments

Just in time for Festivus, we have released widgets for MySpace, Xanga, LiVEJOURNAL and Blogger. This means you can have your conversations (and your friends’) show up on all of these sites. This adds to our existing support for Facebook, Wordpress, and any personal website you have. If you want to check […]

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Tags: Email · Facebook · MessageDance · News · Social Media · Widget